Coverage Type

General Liability Insurance

The foundation of business protection. Essential for virtually every business.

General liability insurance protects your business when someone claims you caused them injury or damaged their property. It's often the first policy businesses buy—and for good reason. Without it, a single lawsuit could devastate your business financially.

Get a General Liability Quote

Most businesses can be quoted quickly with basic information

What General Liability Covers

Bodily Injury

Medical expenses, lost wages, and legal costs if someone is injured on your premises or by your business operations. Covers everything from slip-and-fall accidents to injuries caused by your products.

Property Damage

Repair or replacement costs if your business damages someone else's property. This includes damage caused by you, your employees, or your products and services.

Personal & Advertising Injury

Claims of libel, slander, copyright infringement, or false advertising. Protects against non-physical injuries to reputation or intellectual property.

Legal Defense Costs

Attorney fees, court costs, and settlements or judgments—even for frivolous lawsuits. Defense costs are typically paid in addition to your policy limits.

Medical Payments

Immediate medical expenses for minor injuries on your premises, regardless of fault. Helps prevent small incidents from becoming lawsuits.

What's NOT Covered

Understanding exclusions is just as important as knowing what's covered:

Employee injuries (covered by workers compensation)
Damage to your own property (covered by commercial property)
Professional mistakes or negligence (covered by professional liability)
Auto accidents (covered by commercial auto)
Intentional acts or criminal behavior
Pollution or environmental damage (requires separate coverage)
Cyber attacks or data breaches (covered by cyber liability)

Who Needs General Liability?

Short answer: Almost every business. If you interact with customers, work at client locations, sell products, or have anyone visit your premises, you need general liability coverage.

Retail Stores

Customer slip-and-falls, product liability claims

Contractors

Property damage at job sites, third-party injuries

Restaurants

Food poisoning claims, customer injuries

Professional Services

Client meetings, office visitors

Manufacturers

Product defects, delivery accidents

Service Businesses

Work performed at client locations

Real Claims Examples

See how general liability responds in common scenarios:

Customer Slip and Fall

Scenario: A customer slips on a wet floor in your store and breaks their wrist.

Coverage: General liability pays their medical bills ($15,000), lost wages ($3,000), and your legal defense when they sue for pain and suffering.

Property Damage at Job Site

Scenario: Your employee accidentally damages a client's hardwood floor while moving equipment.

Coverage: General liability covers the $8,000 floor replacement cost and any additional damages the client claims.

Product Liability

Scenario: A product you sell causes an allergic reaction requiring hospitalization.

Coverage: General liability covers medical expenses, your legal defense, and any settlement—potentially hundreds of thousands of dollars.

Advertising Injury

Scenario: A competitor sues claiming your advertisement contains false statements about their product.

Coverage: General liability pays your legal defense costs and any settlement, even if the claim seems frivolous.

What Affects Your Premium?

General liability premiums vary widely based on your specific situation:

Business Type

Higher-risk operations (construction, manufacturing) pay more than low-risk (consulting, office work)

Annual Revenue

More revenue generally means more exposure and higher premiums

Location

Businesses in high-litigation areas may pay more

Claims History

Previous claims can significantly increase your rates

Coverage Limits

Higher limits cost more but provide better protection

Deductible

Higher deductibles lower your premium but increase out-of-pocket costs

Typical Range: Small, low-risk businesses might pay $300-$600/year. Higher-risk operations like contractors can pay $1,000-$5,000+ annually. The only way to know your cost is to get a quote based on your specific business.

Get Your General Liability Quote

General liability is essential protection for your business. Let's find you the right coverage at a competitive price.

Call 304-675-4132